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Brand identity / Campaign
A hospitality brand system designed to feel composed, tactile and quietly luxurious.
Overview
Identity, launch kit and digital content direction for a boutique hospitality concept positioned between business elegance and destination warmth.
Context
The brand needed a launch identity credible enough for partnerships while still carrying a subtle emotional signature.
Objective
Create a premium system spanning stationery, launch presentation, room collateral and digital teasers.
Approach
A restrained typographic system and warm mineral palette were used to balance corporate confidence with sensory appeal.
Solution
The project combined editorial layouts, tactile print finishes and a motion language built around elegant reveals and pacing.
Aurelium Hospitality
2025
Lead designer across identity, campaign rollout and motion direction.
Illustrator, InDesign, After Effects, Figma
Deliverables
Case study
Context
Aurelium required a launch-ready identity capable of speaking to investors, partners and end customers without fragmenting the brand tone.
Creative angle
The design language focused on calm contrast, refined typography and a tactile visual rhythm inspired by premium editorial layouts.
Execution
Every deliverable was built as part of a reusable system, ensuring consistency across print production, digital campaigns and presentation material.
Motion
Launch motion teaser
Placeholder embed for motion direction. Replace with final reel or case-study cut.
Result
The resulting toolkit gave the client a coherent identity that scaled from investor decks to guest-facing touchpoints.
Assets delivered
42
Formats designed
11
Launch timeline
6 weeks