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UI / Web design
A high-trust interface refresh for a finance brand seeking warmth without losing precision.
Overview
UI concept and landing page system designed to translate a conservative brand into a more refined and user-friendly digital presence.
Context
Meridian needed a more premium web presence without adopting startup-style visuals that would undermine trust.
Objective
Modernize hierarchy, rhythm and responsiveness across key landing pages.
Approach
The design mixed quiet luxury cues with strict information architecture and business-friendly restraint.
Solution
New page templates introduced stronger modularity, cleaner typography and more persuasive calls to action.
Meridian Capital
2025
UI designer with brand alignment responsibility.
Figma, Photoshop
Deliverables
Case study
Trust by design
A premium financial interface depends on hierarchy, clarity and subtle cues rather than decorative complexity.
Responsive logic
Layouts were adapted for tablet and mobile with a focus on pacing and scannability, not just shrinking content.
System outcome
The proposed UI established a scalable basis for future product and marketing pages.
Result
The concept created a bridge between the brand's institutional reputation and a more current digital expression.
Core templates
7
Components
26
Breakpoints
4