Loading portfolio
Loading portfolio
Digital / Social media
A content system that made financial thought leadership feel clearer, sharper and more human.
Overview
Template architecture and visual storytelling system for a consulting brand needing stronger consistency across LinkedIn, carousels and launch announcements.
Context
The company published strong ideas but lacked a visual structure capable of elevating perception and consistency.
Objective
Create a modular system for recurring posts, insights and campaign moments without making the brand feel formulaic.
Approach
The system used disciplined grids, a calm blue spectrum and selective accents to preserve credibility while improving readability.
Solution
Carousel templates, static posts and quote formats were designed with clear pacing and reusable editorial logic.
Northstar Advisory
2025
Visual designer for content strategy translation and rollout.
Figma, Illustrator, Photoshop
Deliverables
Case study
Problem
The content felt fragmented, with each post solving the same communication issue from scratch.
System
A set of reusable layout patterns created coherence while leaving enough room for nuance across topics.
Outcome
The new format library accelerated production and increased the brand's perceived maturity.
Result
The client gained a repeatable publishing framework that felt premium instead of templated.
Content modules
18
Core formats
6
Team adoption
Immediate