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Hybrid / Full campaign
A hybrid campaign ecosystem spanning identity, event collateral, motion and digital launch assets.
Overview
Cross-channel creative direction for a studio launch that needed coherence across physical and digital touchpoints.
Context
Parhelion wanted a launch campaign that felt cohesive from invitation to social reveal to post-event recap.
Objective
Develop one art direction able to stretch across formats, scales and production contexts.
Approach
A flexible grid and a bold serif signature created recognizability while allowing each asset type to breathe differently.
Solution
The work linked event visuals, printed matter, screen graphics and launch content into a unified campaign system.
Parhelion Studio
2023
Multidisciplinary designer across print, motion and digital coordination.
Illustrator, InDesign, After Effects, Figma
Deliverables
Case study
Campaign coherence
The project required one visual language to travel across event, print and digital with no visible disconnect.
Operational clarity
Template logic and file organization were designed to support quick iteration during launch week.
Perception
The final campaign gave the young studio a more established and premium first impression.
Result
The studio gained a recognizable launch language that remained practical during rapid production phases.
Channels
5
Deliverables
30+
Production phases
3