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Video / Motion design
Motion-first launch assets designed to extend a beauty brand into cinematic digital touchpoints.
Overview
A campaign language balancing typographic poise, product sensuality and concise motion for premium performance ads and launch teasers.
Context
The beauty launch needed digital motion assets that looked elevated rather than aggressively commercial.
Objective
Create a concise, premium motion kit for hero launch moments and social amplification.
Approach
Movement was kept minimal and directional, with focus on transitions, pacing and text-image balance.
Solution
A set of teaser cuts, loopable motion frames and launch stories created a cohesive moving language.
Sillage Beauty
2024
Motion designer and visual systems lead.
After Effects, Premiere Pro, Photoshop
Deliverables
Case study
Visual pacing
The challenge was to keep the motion refined, never frantic, while still capturing attention quickly.
Systemization
Transitions and text timings were built as a repeatable language across multiple ad lengths.
Brand effect
The result gave the launch a cinematic polish without distancing it from product clarity.
Motion
Campaign motion excerpt
Swap this placeholder with your final reel, ad cut or Vimeo case-study embed.
Result
The motion system allowed the brand to scale campaign communication while preserving elegance.
Video assets
14
Cutdowns
9
Aspect ratios
4